Visual hierarchy is a design principle that organizes your content and creates a pattern that’s user-friendly, adds to visitor’s experience, and converts at a high rate. One of the functions of this concept is to create a focus, which provides your visitors with a place to start while navigating your website. This also leads them to the important pieces of information.
SEO Werkz and other experts on web design from Utah cite the following principles that allow you to establish a focused and flowing visual hierarchy.
Use Size Accordingly
Enlarging the size of a particular aspect of your website is an effective way to make it appear important to your visitors. On the other hand, reducing the scale and size of other elements means they are lower in the hierarchy of the visuals you use. Find a balance between the use of different sizes to emphasize a point, a section or a piece of content on a page.
Lead a Visitor’s Attention Using Contrast and Color
Colors — darker and lighter shades to be exact — draw the attention of visitors to a particular section of a page. Use this concept when you design your website, whenever you want to lead a user to another piece of content, a paragraph within an article, or towards a call-to-action that you want them to click on. Colors can take on a certain temperature, such as cool like greens and blues, warm like yellows and reds, or neutral like white and black. Mixing these enables you to create a strong contrast, which is attention grabbing.
The Spaces Between
The white space between paragraphs, headings, and content help guide the eyes of a visitor. It also provides them with spaces to rest their eyes while they take everything in. Plan for the use of blank spaces and fill them with enough text, images, or a video to deliver your message. Avoid packing these in one place, as they only result in clutter and confusion.
These design principles enable you to improve your website, and doing so makes user experience smoother and navigation quicker. These also allow you to convey the message you want with a cleaner layout that is easy on the eyes with content that visitors can easily consume.