Understand the Different Kinds of Online Singapore Shoppers
When you sell products online, you have to understand your target audience. Online Singapore shoppers number in the thousands, and they have a multitude of brands and businesses to choose from. You want most, if not all, of them to turn to your business. To do that, you can get the help of an SEO company in Singapore and research your target audience.
Research Your Target
Target audience research serves an essential role in marketing. By understanding your target audience, you will better understand their online shopping behaviour. Understanding that can help you formulate SEO and marketing strategies that will convince your audience to purchase from you.
What Are the Ages of Shoppers?
You can understand your target audience with regards to their age, purchase reason, research time, and other elements. In age, for example, Singaporeans at ages 25 to 34 make up the bulk of online shoppers. Singaporeans at ages 35 to 44 make up the second largest group, and 18 to 24-year-olds and 45 to 54-year-olds follow the previous groups respectively.
What Device Do Shoppers Use?
In device use, one survey discovered that three out of five Singaporean shoppers would use their mobile phones to shop online. Desktop users only composed 34% of all online shoppers in the survey. Lastly, 6% use their mobile tablets.
How Long Do Shoppers Make a Purchase?
With regards to research behaviour, many Singaporeans quickly make a purchase with only a few minutes of research. You can find frequent purchasers in this group; they will have addresses and modes of payment saved for easy access. Only 16% research thoroughly, taking weeks in advance of a purchase. They usually take time, however, to find the best deals.
How Do Shoppers Find Information?
Now, regarding the how shoppers find information, more than half of all Singaporean shoppers use search engines like Google. About 14% turn to video search, 12% to social media, and 12% to price comparison sites.
You can still look at other elements than these to understand your target audience. You can then easily adjust your SEO and marketing efforts to reach Singaporean shoppers effectively.