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Internet Marketing

Does Your Business Need a Good Email Marketing Strategy?

E-mail marketing on a laptop
Posted: Dec 27, 2017 at 2:57 pm   /   by   /   comments (0)

Small businesses and startups may find it hard to compete with large companies in terms of marketing, mainly due to a limited budget. But, the rise of digital marketing has given these small companies a chance to level the playing field.

And while social media marketing is getting all the attention these days, you should not forget about email marketing. Yes, it is an old marketing strategy, but don’t think for one second that it has lost its effectiveness. It is a tried and tested strategy that’s worth investing in.

A strong and solid email marketing strategy can help broaden your reach and connection with your target audience. However, Vonazon maintains that you should not spam your subscribers with irrelevant and poorly written emails.

Treat their email inboxes with as much respect as you can by only sending them relevant, useful, engaging, and memorable email content. You can always hire a reputable company that offers email copywriting services if you don’t have the time for this task.

Here are other reasons email marketing is important for your business.

1. Cost-Effective

It’s surprising to learn that you only need to spend pennies per email you send. What’s even more surprising is that not everyone is doing it. Imagine how many emails you can send for just a few dollars.

However, managing this campaign does take a lot of time. You will need someone who can spend the time needed to draft, write, schedule, and send emails. Don’t forget answer questions and other concerns.

Database maintenance, such as information updates, and member addition and deletion, would also be part of their responsibilities. If you don’t have anyone who can do this, you can always hire an email marketing expert who has vast knowledge and expertise with email marketing tools and services.

You might see that as an additional cost, but compare that with using someone in-house, and you’ll see that it is still the more affordable option.

2. Measurable

Another key benefit of email marketing is that its success is easy to measure with the right tools. You will be able to track delivery, open, click-through, unsubscribe, and bounce rates. This will give you a better understanding of how your audience engages with your emails. As such, you’d know exactly where you need to improve.