Hiring an SEO Agency: What to Ask During the Interview

The components of digital marketing

If you are not proficient in SEO, then you should consider hiring a Chicago SEO agency to promote your website in Google’s organic search results. This is a crucial decision that will impact your long-term business profitability.

Asking these questions from the SEO agencies you are considering will help you make the right pick.

What is their SEO strategy?

You need a comprehensive SEO strategy to see significant results. The SEO agency may not reveal their complete tactics but should generally be able to walk you through the steps they will take to improve your website’s rank in search results. Be sure to understand what they are talking about.

Otherwise, you will be starting a business relationship that is based on poor communications and misunderstanding.

How will they build backlinks?

Backlinks are the backbone of any successful SEO strategy. Find out how the SEO agency will build high-quality backlinks to your website. Keep in mind that one good backlink may be worth more than hundreds of poor backlinks.

How will they inform you about changes made to the website?

Professional SEO companies send frequent reports to inform clients about important SEO developments. Find out what their reporting frequency will be and what are the inclusions in the reports.

Can they share some of their previous SEO success stories?

Any professional SEO agency will be happy to share a list of their most satisfied customers. Look for SEO companies that have served at least two or three important clients. Also, stay away from SEO companies who have failed to retain clients for at least one year.

The SEO company you consider should be able to show you the growth rate they have achieved for their past clients’ websites.

Google frequently updates and revises its algorithms. To ensure your website growth, SEO companies should follow Google’s best practices in SEO.